Problems—Does your growth strategy reflect real market opportunity? Is it based on a deep understanding of your customer’s pain, preferences and motivations? Have you discovered and validated potential buyers in your market?
Solution—Market opportunity is what your prospects and customers are willing to spend money on today. We’ll help you create higher margins and insure investment in growth by validating and discovery with potential buyers in the market.
Problems—Are you utilizing the emotional and rational reasons your stakeholders take action? Do you struggle to retain customers once you gain them?
Solution—Customers demand relevance and value to continue long term relationships. Activating those customers is about utilizing the emotional and rational reasons they buy and continue to buy. We help our clients gather and understand business case drivers and motives to create a pleasant buying experience—which also frequently changes the attitudes, beliefs, and behavior of employees.
SALES & MARKETING INFRASTRUCTURE
Problems—Are you measuring and validating your sales and marketing infrastructure? Are your marketing initiatives effectively engaging prospects in a dialogue and filling your pipeline? Are your metrics practical and effective?
Solution—Marketing & Sales is commonly the first impression for your company. Standardizing the documentation, workflow and measurements to effectively integrate these two disciplines is necessary to ensure consistent deal flow and forecasting. We help our clients plan and execute complex account strategies using structured tools, processes, metrics and mentoring to form a truly effective and integrated sales and marketing infrastructure.
Problems—Do you struggle to find and retain your top talent? Do they fail to see how they can contribute meaningfully over the course of their career?
Solution—Turnover is costly and disruptive especially with your top performers. Attracting and retaining top talent is a deliberate process of alignment along with care and attention. We help our clients implement sales and marketing retention programs, often tapping our network of resources that have been trained to differentiate products and services that are not otherwise unique.
Problems—Can you clearly articulate your company’s specific competitive advantages? Can you provide tangible reasons why your customers do business with you?
Solution— There are tangible reasons and specific words that your clients use to describe why they do business with you. Gaining an in depth understanding of these reasons can be difficult and is often overlooked—but it’s critical to creating a sustainable advantage should be obvious. We help our clients identify, package, and communicate tangible differentiation to create interest and retain clients.
NEW MARKET PENETRATION
Problems—Can you easily validate the problems you solve in new markets? Can you characterize buying behaviors in new markets sufficiently to predict new and profitable revenue streams?
Solution—Many companies invest in innovation to create new products and launch products in new markets. Validating “buying behavior” in new market segments is an important step toward predicting new sources of revenue and higher margins. We help our clients identify new sources of revenue and profits through discovery of real data in new markets.
INTERNET & SOCIAL MEDIA
Problems—Are you using real prospect and client data as content for the web and social media? Are you scaling your reach by effectively leveraging social media?
Solution—The problems you solve for clients may be similar across market segments but the words they use are like different languages. Understanding and utilizing a proper vernacular by market segment is critical to communicating via the Internet. We help our clients gather the building blocks and create an effective voice to meaningfully convey their messages via the web and through social media.
REPUTATION & BRAND EQUITY
Problems—Do you know what your clients are saying about you? Does your brand lack the equity to confer the legitimacy your company deserves? Do ambivalent employees hurt your cause?
Solution—Your brand is hard to build and easy to destroy. The attitude of one ambivalent employee can destroy years of hard work. Experience tells us that your customers will tell us things they’re not likely to tell you. We help our clients internalize what their customers really think, which allows to strengthen an offering, bolster competitive advantages, streamline the buying process and enhance customer service.
Contact Brad today at 704-562-1001 to learn more about his effective growth solutions.