Have you validated your growth strategy?
Have you validated your growth strategy? Growth strategy is not a mystery and does not have to be as experimental as you may think. Conventionally, CEO’s have generalized about investing in new and existing markets based on high level trending and assumptions about their culture and core competency. Although this [...]
Does your sales strategy align with your buyers?
Does your sales strategy align with your buyers? It is more important to know what your clients want to buy than what you think you want to sell. Most traditional selling strategies leave the client feeling pushed into buying for reasons other than their own. We often see cases where [...]
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